Era by Saf is a women’s fashion e-commerce website designed and developed for a Sri Lankan clothing brand. The primary goal of the project was to create a high-performance, secure, and scalable online store that supports local and international customers, while delivering a smooth and elegant shopping experience tailored specifically for women.
The platform focuses on limited collections, pre-orders, bundle offers, and country-based pricing, all while maintaining fast load times and strong server-side performance.
1. Designing a clean, feminine, and conversion-focused UI.
2. Developing a fully functional WooCommerce store.
3. Implementing country-based currency switching.
4. Restricting shipping and checkout behavior based on products.
5. Optimizing server performance and caching.
6. Securing sensitive files and server configurations.
7. Preparing the platform for high traffic during collection launches.
The project began with understanding the brand’s identity, elegant, modern, and feminine, and translating that into a digital shopping experience.
Initially, the focus was on building the store using WordPress and WooCommerce, followed by progressively enhancing performance and user experience. As the store grew, advanced requirements emerged, such as:
- Pre-orders available only for registered users.
- Product-specific shipping restrictions.
- Dynamic currency switching at checkout.
- High server load during traffic spikes.
- Security alerts raised by WordFence.
Each challenge pushed the project beyond a simple WooCommerce setup into a custom-optimized e-commerce solution, involving server tuning, custom PHP logic, JavaScript-based checkout manipulation, and cache optimization.
